{"id":6471,"date":"2021-11-03T05:15:31","date_gmt":"2021-11-02T23:45:31","guid":{"rendered":"https:\/\/blog.socioboard.com\/?p=6471"},"modified":"2021-11-02T14:29:24","modified_gmt":"2021-11-02T08:59:24","slug":"throwback-thursday-marketing-on-social-media","status":"publish","type":"post","link":"https:\/\/socioboard.org\/blog\/throwback-thursday-marketing-on-social-media\/","title":{"rendered":"\u201dThrowback Thursday\u201d &#8211; TBT for Marketing on Social Media"},"content":{"rendered":"<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">If you are a Social Media lover, especially on Instagram and Twitter, you might have seen #TBT or &#8220;Throwback Thursday&#8221; before on almost every social media platform.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">I guess you might have seen #TBT or &#8220;Throwback Thursday&#8221; a lot and posted some too, maybe a funny photo from your school days or a friend&#8217;s birthday party.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Maybe it was from your cousin&#8217;s wedding or your family trip with your Mom and dad.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Maybe it was just a casual tweet about an awesome get-together party in a resort.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Maybe it was a cute photo with your first kid or with your pregnant wife floating her pretty pregnancy stomach.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">#TBT is trending, and the most viral hashtag used mainly on Instagram and Twitter by almost everyone you, me, your aunt, your Mom, your friend, your dad, Social Media influencers, and wedding couples, and whom not?<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">#TBT is an excellent hashtag for all businesses to engage their audience with fun and engaging stories, increase awareness, etc.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Now I hope you have some understanding of #TBT. Now I will show you how brands can use it? How to take benefit from it and when to use this hashtag?<\/span><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">What does TBT Stand for?<\/span><\/h2>\n<div style=\"width: 1080px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-6471-1\" width=\"1080\" height=\"608\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/what-does-tbt-stand-for-3.mp4?_=1\" \/><a href=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/what-does-tbt-stand-for-3.mp4\">https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/what-does-tbt-stand-for-3.mp4<\/a><\/video><\/div>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">TBT is &#8220;Throwback Thursday.&#8221; Social lovers use this hashtag whenever they feel nostalgic and share their old videos and photos with people. Like &#8211; suppose you found your ten-year-old photo of yourself and want to share it with your followers. You can post your picture with hashtags like #TBT.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Using #TBT on Social Media is not necessary use it with videos or photos. You can use this hashtag with even audio recordings and text memories like after seeing something you got nostalgic and started writing a few words about that, so you can also use #TBT while posting your thoughts.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">The first usage of #TBT and how it came to existence is still unknown, but according to some sources, it was first used by Mark Halfhill in 2006 for his Snickers blog.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">According to TIME, The first #TBT post on Instagram was shared by Bobby in February 2011 of Hot Wheels toy cars.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">The TBT hashtag has grown a lot since then, and just on Instagram, it has almost 500 million photos and a lot more adding daily. So now you can understand the power of this trending and viral hashtag, and now you have a good understanding of this hashtag, and what TBT is, now you should be caring about why to use TBT hashtag?\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6474 size-full\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/TBT-hashtags-on-Instagram.jpg\" alt=\"TBT-hashtags-on-Instagram\" width=\"1024\" height=\"273\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-on-Instagram.jpg 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-on-Instagram-300x80.jpg 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-on-Instagram-768x205.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Why use TBT Hashtag?<\/span><\/h2>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">TBT is a viral hashtag among popular social media platforms like Facebook, Twitter, and Instagram. On Instagram alone, it has millions of posts, and so using this hashtag, you can benefit your Instagram or your brand&#8217;s Instagram page. Let&#8217;s see more in detail below :<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Increase Social Media Engagement:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0When you use hashtags on Instagram, there is a chance that your post gets featured on those hashtags, and also using hashtags, you might get a lot of new followers, and your post&#8217;s overall reach may increase a lot. On Twitter, brands who use hashtags found an increase of almost 50% in their audience engagement in their tweets concerning those who did not use any hashtags.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Increased Follower Base:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0People on different social media platforms like Instagram follow popular hashtags like #TBT. When someone makes a post using those hashtags, their posts get featured in the feeds of those following the same hashtags, and thus your post may reach a lot more new people and audiences, and there is a chance of people following your page.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Brand Awareness:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0TBT hashtag is mainly to share old nostalgic memories, so it&#8217;s also best for your brand and businesses; you can use the hashtag to share your brand history and overall journey. Brands can gain a lot of benefits by experimenting with hashtags.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">So I hope now you have a crystal clear understanding of why to use TBT hashtags and benefit from using them from time to time on your social media handles.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">How does #TBT work?<\/span><\/h2>\n<p style=\"text-align: justify\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6488\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-1024x576.png\" alt=\"how-does-tbt-work\" width=\"640\" height=\"360\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/how-does-tbt-work.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">#TBT or Throwback Thursday can be used with various media formats and even with plain texts, but all have the same thing: They refer to some nostalgic moments or events that happened in the past.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">As long as you use TBT hashtags properly, it will definitely help your brand to increase its engagement online. Below are some of the common formats with which most people use throwback Thursday hashtags :\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li><span data-preserver-spaces=\"true\">Images or Photos<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Video Files<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Plain text<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Audio Files<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">When you post any format mentioned above except text on your social media platforms, you should write a proper error-free copy, and with some good practices, you should add a #TBT hashtag on your post.<\/span><\/p>\n<p style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">Post Images on Thursday<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">While it is not necessary but you should always post images and videos on Thursday when using #tbt or Throwback Thursday hashtags to keep its essence intact. Some brands use #fridaysales etc., hashtags when they forget to post on Thursdays or for those audiences who didn&#8217;t see their TBT posts.<\/span><\/p>\n<p style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">Some Best practices to Follow<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Use #TBT or #ThrowbackThursay or both hashtags when posting media or text on social media. This hashtag is essential to rank your content on these particular hashtags and make it searchable; otherwise, your content or images won&#8217;t appear in that specific hashtag search.<\/span><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6476\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/throwback-thrusday-1024x576.jpg\" alt=\"throwback-thrusday\" width=\"640\" height=\"360\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday-1024x576.jpg 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday-300x169.jpg 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday-768x432.jpg 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday-1536x864.jpg 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday-1080x608.jpg 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/throwback-thrusday.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">#TBT has to be old<\/span><\/strong><\/h2>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">The Throwback Thursday hashtag is used with old nostalgic photos and videos. You can use it with new recent images, but it won&#8217;t help you much. But you can use these hashtags with comparison images like &#8212; you are a mother of a ten-year-old cute boy. You can post an old photo of your kid with your ten-year-old recent kid image on Thursday and use hashtags like #TBT or #tenyearsback etc.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">One post per week is sufficient.<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">This rule is not a must-to-follow rule for social media postings. Still, many great social media managers and social media experts suggest that you should not post one nostalgic or TBT post more than once a week as it can also impact your followers negatively. Once in a week or two is fine when sharing any throwback images or videos. While you can always experiment at your side with how much frequency is working well for you because when it comes to social media, only you can decide what is better for your brand.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">#TBT Hashtags Variations<\/span><\/h2>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">There are some variations of Throwback Thursday hashtags that you can use on other days of the week if you forget to post on Thursdays.<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">These are :<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li><span data-preserver-spaces=\"true\">#TakeMeBackMonday<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">#TuesdayMemories<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">#BackToWednesday<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">#FridayFlashback<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6475\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/11\/TBT-hashtags-1024x576.jpg\" alt=\"TBT-hashtags.\" width=\"640\" height=\"360\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-1024x576.jpg 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-300x169.jpg 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-768x432.jpg 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-1536x864.jpg 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags-1080x608.jpg 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/11\/TBT-hashtags.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">There are also some other popular hashtags related to TBT, which are helpful for brands to increase their awareness and interaction with their audiences. One famous such hashtag is #OnThisDay which is not specific to any day but can be used on any special occasion like your brand launched a new product or updated the current product. This hashtag can also be used on events, ceremonies or birthdays, etc.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">#TBT Post Ideas<\/span><\/h2>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Now you have a solid understanding of #TBT and how to use it, so let&#8217;s start embedding this into your <a href=\"https:\/\/blog.socioboard.com\/what-makes-social-media-marketing-more-than-a-usual-marketing-approach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff\"><em><strong>social media marketing strategy<\/strong><\/em><\/span><\/a>. Now you might be wondering how?<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">The answer is pretty straightforward. Almost every brand or business has some history behind its establishment. Might your brand have one too?<\/span><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">You have to use #TBT with some creative post ideas.<\/span><\/p>\n<h3 style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">Some cool ideas:<\/span><\/strong><\/h3>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Location:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Your business&#8217;s location can be a good start with posting #TBT. You can post images of your physical store construction period and its current picture now. If you have changed your location to another location, you can also share a memory of your past location with your followers. If you have renovated your current business location, you can also share images before renovation. You have to be just creative, and then the sky is the limit.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Employees:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Your employees are the ones behind your success, and employees form the structure of any brand. So why not share photos with your employees and fun images like having fun on weekends with employees or behind-the-scenes pictures. Your audience will love such posts.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Customers:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0There is no better way to engage your present and future customers than to share #TBT pictures of your past customers with your audience. You may show images or videos of how your customers interacted with your brand or products.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify\">\n<li><strong><span data-preserver-spaces=\"true\">Product or service:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Your products or services can be the best for #TBT posts. You can showcase your previous versions of your products and how it&#8217;s improved over time. For example &#8211; you own a mobile brand; you can show your audience how your mobile technology, design, and user interface improved from time to time.<\/span><\/li>\n<\/ol>\n<h3 style=\"text-align: justify\">Also Read-<\/h3>\n<p class=\"entry-title\" style=\"text-align: justify\"><span style=\"color: #3366ff\"><em><strong><a class=\"et-accent-color\" style=\"color: #3366ff\" href=\"https:\/\/blog.socioboard.com\/marketing-ideas-to-boost-sales\/\" target=\"_blank\" rel=\"noopener\">9 Best Marketing Ideas to Boost Sales During Diwali<\/a><\/strong><\/em><\/span><\/p>\n<p class=\"entry-title\" style=\"text-align: justify\"><a href=\"https:\/\/blog.socioboard.com\/warning-top-10-best-halloween-ads-examples\/\" target=\"_blank\" rel=\"noopener\" data-hover-color=\"#db509f\"><span style=\"color: #3366ff\"><em><strong>WARNING! Top 10 Best Halloween Ads Examples<\/strong><\/em><\/span><\/a><\/p>\n<h2 style=\"text-align: justify\"><span data-preserver-spaces=\"true\">Explore more your hashtags-<\/span><\/h2>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">As a social media manager, you must check out regular TBT tips for marketing. It would be best if you also explored other hashtags and the best ways to use those hashtags. Every Social media Manager requires some social marketing tips, so you should always check out new blogs for information.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><strong><span data-preserver-spaces=\"true\">Socioboard<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span data-preserver-spaces=\"true\">This is an excellent tool for social media managers to handle multiple social media accounts at a go and post, schedule content easily. You can also track your analytics more efficiently with this excellent tool. <\/span><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6244 size-large\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/10\/Socioboard-01-1080x205-2-1024x194.png\" alt=\"cta\" width=\"1024\" height=\"194\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/10\/Socioboard-01-1080x205-2-1024x194.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/10\/Socioboard-01-1080x205-2-300x57.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/10\/Socioboard-01-1080x205-2-768x146.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/10\/Socioboard-01-1080x205-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a Social Media lover, especially on Instagram and Twitter, you might have seen #TBT or &#8220;Throwback Thursday&#8221; before on almost every social media platform. I guess you might have seen #TBT or &#8220;Throwback Thursday&#8221; a lot and posted some too, maybe a funny photo from your school days or a friend&#8217;s birthday [&hellip;]<\/p>\n","protected":false},"author":4285,"featured_media":6472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[325,464],"tags":[648,649,236,647,646,645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201dThrowback Thursday\u201d - TBT for Marketing on Social Media<\/title>\n<meta name=\"description\" content=\"If you are a Social Media lover, you might have seen #TBT or &quot;Throwback Thursday&quot; tags trending on almost every social media platform....\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201dThrowback Thursday\u201d - TBT for Marketing on Social Media\" \/>\n<meta property=\"og:description\" content=\"If you are a Social Media lover, you might have seen #TBT or &quot;Throwback Thursday&quot; 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