{"id":5935,"date":"2021-08-23T17:10:25","date_gmt":"2021-08-23T11:40:25","guid":{"rendered":"http:\/\/blog.socioboard.com\/?p=5935"},"modified":"2021-08-23T17:47:33","modified_gmt":"2021-08-23T12:17:33","slug":"social-media-analytics-importance-best-approach-03-latest-pinterest-updates","status":"publish","type":"post","link":"https:\/\/socioboard.org\/blog\/social-media-analytics-importance-best-approach-03-latest-pinterest-updates\/","title":{"rendered":"Social Media Analytics: Importance &#038; Best Approach | 03 Latest Pinterest Updates"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cSocial media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or \u2018likes\u2019 to develop an in-depth idea of the social consumer.\u201d<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>IMPORTANCE OF SOCIAL MEDIA ANALYTICS:<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5943 size-large\" title=\"Social media analytics\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-1024x576.png\" alt=\"importance-of-social-media-analytics\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/importance-of-social-media-analytics.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know The Best Social Media Network You Can Use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Identify Brand Health<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Find The Best Time to Share<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-depth Analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Lower Down Cost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves Campaign Performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Come Up with The Best Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Understand Your Competitors Better<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>STEPS FOR GENERAL SOCIAL MEDIA ANALYTICS APPROACH<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5942 size-large\" title=\"Social media analytics\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-1024x576.png\" alt=\"steps-for-general-social-media-analytics-approach\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/steps-for-general-social-media-analytics-approach.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Natural language processing and machine learning technologies identify entities and relationships in unstructured data \u2014 information not pre-formatted to work with data analytics.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Segmentation is a fundamental need in social media analytics. Messages, initiatives and responses can be better tuned and targeted by understanding who is interacting on key topics.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Behaviour analysis is used to understand the concerns of social media participants by assigning behavioural types such as user, recommender, prospective user and detractor<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Share of voice analyses prevalence and intensity in conversations regarding brand, products, services, reputation and more. It helps determine key issues and important topics. It also helps classify discussions as positive, negative, neutral or ambivalent.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clustering analysis can uncover hidden conversations and unexpected insights.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dashboards and visualization charts, graphs, tables and other presentation tools summarize and share social media analytics findings \u2014 a critical capability for communicating and acting on what has been learned<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An <\/span><b>analytic platform <\/b><span style=\"font-weight: 400;\">is a unified solution that combines technologies to meet enterprise needs across the end-to-end analytics lifecycle from data storage, data management, data preparation, and other data analytics processes. This platform can be employed either on-premises or in the cloud.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>PINTEREST ANALYTICS<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5941 size-large\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/pinterest-analytics-1024x576.png\" alt=\"pinterest-analytics\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/pinterest-analytics.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cPinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic published content, or Pins that you\u2019ve published and Pins people have saved from your claimed domain, resonate most on Pinterest.\u201d<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Pinterest Analytics Sections:<\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Overview: The first thing we see is a notification for future changes that says: \u201cIn the coming weeks, you may see analytics on this page fluctuate.\u201d But, the overall functionality and purpose of Pinterest Analytics should remain the same.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Audience Insights: This tab will give you information about your audience, as well as Pinterest users in general.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video: Video views: It means any 2-second continuous playback of your video Pins, while 50% in view.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Total play time (minutes): It is the total play time for your video Pins in minutes.<\/span><\/li>\n<li>Outbound clicks: This is the total number of clicks to the destination URL associated with your pin.<\/li>\n<li><span style=\"font-weight: 400;\">Saves: The total number of times your Pins were saved.<\/span><\/li>\n<li><b style=\"font-size: inherit;\">Trends: <\/b><span style=\"font-weight: 400;\">To find trending topics, you can either use the search bar to find specific topics, or you can scroll down to see the \u201cThis week\u2019s top Pinterest trends\u201d section<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>WHY USE PINTEREST FOR BUSINESS?<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5940 size-large\" title=\"Pinterest analytics\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-1024x576.png\" alt=\"why-use-pinterest-for-business\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/why-use-pinterest-for-business.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">And most importantly for businesses, Pins help people find more information on products they\u2019re looking to buy.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>PINTEREST FEEDS<\/b><\/h4>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">The Home Feed: Home feed is also completely personalized to your existing tastes and behaviours. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">The Explore Feed: This page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest.<\/span><\/li>\n<li>The Following Feed: You can also \u2018follow\u2019 accounts, topics and boards on Pinterest.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><b>BOARDS<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>PINS<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The world of Pinterest revolves around high-quality images called Pins. You can create a pin without linking to a website, but it\u2019s strongly recommended that you link it back to your website if you\u2019re using Pinterest for business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pinterest marketing is a set of tactics that incorporate Pinterest into your business\u2019s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to Pinterest Business, social media marketers turn to the platform to:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">Reach a new audience and grow an online presence.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">Drive more traffic to the business\u2019s website or online store.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">Encourage conversions like newsletter sign-ups, ticket sales or purchases.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>MORE EFFECTIVE TARGETING WITH PINTEREST FOR BUSINESS<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5939 size-large\" title=\"Social media analytics\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-1024x576.png\" alt=\"more-effective-targeting-with-pinterest-for-business\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/more-effective-targeting-with-pinterest-for-business.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An analytic platform<\/span> <span style=\"font-weight: 400;\">is a unified solution that combines technologies to meet enterprise needs across the end-to-end analytics lifecycle from data storage, data management, data preparation, and other data analytics processes. This platform can be employed either on-premises or in the cloud.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>SOCIOBOARD FEATURES<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The features of SocioBoard meet the basic requirements of social media marketers. That is, marketers can<\/span> <span style=\"font-weight: 400;\">manage multiple social accounts and automate their activities<\/span><b>.<\/b><span style=\"font-weight: 400;\"> SocioBoard also offers additional features that can boost your social campaigns.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Messages: The message feature contains four options in its drop-down list.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Smart Inbox: With \u201cSmart Inbox\u201d, SocioBoard gives you an alert whenever an action is done on one of your social profiles.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Inbox Message: This is the normal inbox where you can see the direct messages you receive on various social media profiles.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">My Tasks: Working as a team is the driving factor of an organization.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Feeds: The drop-down list of this feature contains the list of all social networks that are supported (e.g., Facebook, Twitter, Instagram, etc.) Under each platform, you can see the accounts that were added. You can select an account and see the feed on the wall of that account.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Publishing: Publishing is an important part of social media marketing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You have to maintain good customer relations. You should do small things like wishing your customers a happy birthday or a happy birthday.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">You can <\/span><b>schedule this task<\/b><span style=\"font-weight: 400;\"> and save a lot of time. The drop-down list of this menu contains:<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"> &nbsp;<\/span><span style=\"font-weight: 400;\">Schedule Messages<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;<\/span><span style=\"font-weight: 400;\">SocioQueue<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;<\/span><span style=\"font-weight: 400;\">Drafts<\/span><\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Discovery: Marketers should always expand their social community. So searching for targeted users is an unavoidable task.<a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5371 size-full\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2016\/06\/Socioboard-discovery.jpg\" alt=\"Socioboard discovery\" width=\"890\" height=\"420\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2016\/06\/Socioboard-discovery.jpg 890w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2016\/06\/Socioboard-discovery-300x142.jpg 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2016\/06\/Socioboard-discovery-768x362.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reports: Measuring your social media performance is an important thing which enables you to come up with efficient strategies.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Automated RSS Feeds<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When you want to add the RSS feed of a website, you can <\/span><b>make this process automated.<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>About the UI:<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The user interface of SocioBoard looks cool.&nbsp; The navigation of this tool is user-friendly. The main menu is located on the left-hand side of the dashboard. You can manage all of the essential things like Publishing, Messaging, Discovering, and Analysing from a single window.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The moment you log in, you can see the summary of all your social media accounts on the dashboard.<\/span><\/p>\n<p><a href=\"https:\/\/socioboard.com\/book-a-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5026 size-full\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2020\/01\/CTA-buttons-04-1.png\" alt=\"CTA-buttons-04-1\" width=\"500\" height=\"200\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/CTA-buttons-04-1.png 500w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/CTA-buttons-04-1-300x120.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>FEATURES RELEASED IN 2021<\/b><\/h2>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5938 size-large\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-1024x576.png\" alt=\"latest-pinterest-features\" width=\"1024\" height=\"576\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-1024x576.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-300x169.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-768x432.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-1536x864.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features-1080x608.png 1080w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2021\/08\/latest-pinterest-features.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recently, Pinterest has reached 150 million marks. With that speed, Pinterest is thriving to do more for its marketer-users.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We all know about its Promoted Pins feature, a classy one for advertising. For the promoted pins, we are going to get more updates. As per Pinterest, it is about to launch three new features namely One-Tap Pins, Video Promoted Pins, and App Promoted Pins.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>ONE-TAP PINS<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Promoted pins are meant to drive traffic. But it is not so effective so far. With the launch of One-Tap pins, you are going to get quick traffic to your websites. Yes, just one tap is enough.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With this feature, when someone taps on the promoted pin, it will redirect them to the landing page of that particular advertiser.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>VIDEO PROMOTED PINS<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On other social networks like Facebook and twitter, we watch videos playing automatically. This is such a nice feature. If you observe the stats, video content is growing really high. Pinterest is working on this too. It announced the video promoted pins feature, in which you can mount a video on your promoted pin. So, the user need not click on it and be redirected to another page.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>APP PINS<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We usually promote our apps as well. But they are not getting more installs. Thinking of a solution, Instagram brings a new App Pins feature. So with this feature, you can place an Install button right on the promoted pin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You now have all the tools you need to start driving traffic and making sales from your Pinterest account!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With over 200 million users on the platform, making the switch to a Pinterest for Business profile is an opportunity you won\u2019t want to miss.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. you\u2019re already taking all the right steps to set up a beautiful Pinterest account that appeals to your target audience.<\/span><\/p>\n<h4>Check Our Latest Posts:<\/h4>\n<p><a href=\"https:\/\/blog.socioboard.com\/manage-social-media-effectively\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Manage Social Media Effectively In 2021?<\/a><\/p>\n<p><a href=\"https:\/\/blog.socioboard.com\/schedule-instagram-posts-before-you-publish-a-revised-update-for-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule Instagram Posts Before You Publish | A Revised Update For 2021<\/a><\/p>\n<p><a href=\"https:\/\/blog.socioboard.com\/6-best-social-media-posting-tools-for-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Best Social Media Posting Tools For 2021<\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Measuring the social media ROI using social media analytics is the better thought to know the execution of the social networking advertising of your business. Utilizing the open-source social media advertising tools will give you a reasonable vision of what you have accomplished on social media and what you have to attain more. In this way, other than managing your social media analytics, you ought to focus on checking them through the analytics. In this way, the best thing you can do is utilize tools that upkeep you for both analytics and social media management.<\/span><\/p>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-5029 size-large\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2020\/01\/Socioboard-02-1024x554.png\" alt=\"Socioboard\" width=\"1024\" height=\"554\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-1024x554.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-300x162.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-768x415.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-1536x830.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-2048x1107.png 2048w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2020\/01\/Socioboard-02-1080x584.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cINFORMATION IS THE OIL OF THE 21ST CENTURY, AND ANALYTICS IS THE COMBUSTION ENGINE\u201d \u201cSocial media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or \u2018likes\u2019 to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[325,463,464],"tags":[571,567,570,568,569,296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Analytics: Importance &amp; Approach | 03 Latest Pinterest Updates<\/title>\n<meta name=\"description\" content=\"Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decision\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Analytics: Importance &amp; 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