{"id":3427,"date":"2017-01-10T19:03:22","date_gmt":"2017-01-10T13:33:22","guid":{"rendered":"http:\/\/blog.socioboard.com\/?p=3427"},"modified":"2021-07-19T13:42:13","modified_gmt":"2021-07-19T08:12:13","slug":"investments-marketing-budget-2017","status":"publish","type":"post","link":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/","title":{"rendered":"These Two Major Investments Should Be Included In Your Marketing Budget In 2021"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hello, marketers,<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">hope you were successful with your social media marketing in 2016. You might have prepared all your end-of-the-year analysis reports and heading towards planning marketing budget for 2017.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I suppose you are doing a research on the trends that are cooking in the marketing industry and testing the things that would work for your business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In order to make your work faster, here I\u2019m sharing some hot trends of Digital Marketing that worked so good for many businesses in 2016 and will work great for your business too in 2017.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You should consider these two elements and invest in them like for any other aspects of marketing. You should because, these are the trends that are buzzing in the social world. So here you go:<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">1. Live Streaming<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Today on Twitter, I have seen a tweet from a popular Bollywood actor stating that he would go live on the Facebook and YouTube pages of his apparel brand.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><em>Going live on @hrxbrand FB &amp; YT page today at 6 pm IST answering your fitness queries #AskHRX pic.twitter.com\/LrEmYrlBm6<\/em><\/p>\n<p><em>\u2014 Hrithik Roshan (@iHrithik) January 10, 2017<\/em><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Actually, I\u2019m a big fan of that actor. But unfortunately, I never knew about the brand he owns. And I think there are many others like me.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With the live streaming, he\u2019s spreading awareness of his business and going to make profits. A small strategy for big results, isn\u2019t it?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Your audiences want everything fresh right at the moment. They can\u2019t wait to see their favorite celebrity talking about his personals. They can\u2019t wait to see the preparation of their favorite foodies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So what should you do?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Put your thinking cap on. Know what your audiences are interested in and want to know about from you and plan a live streaming on their favorite social network. After all, you need not spend a single penny to buy the air time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Check where you got most of your fans from like Twitter or Facebook etc. All of the social platforms are providing this live streaming facility that you can interact with them on any social network.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Things to remember:<\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set a proper goal for your live streaming. When you know what you want from it, you can know how to do it. If you want to spread awareness of your new products, live stream the launch show of the product. If you want to interact with your audiences, conduct AMA session with the key people of your organization. This will generate huge engagement and build credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publicize the thing that you are going live at a specific time. Promote this as much as you can that most of the audience can turn to you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure the results from the live streaming. Use the analytics tools properly to measure the ROI of your marketing budget.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">2. Professional Video<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is not an exaggeration that above 70% of the web traffic is video content. 60% of the people trust a business only when they see a professional video of the business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you haven\u2019t published your professional video yet, make it immediately. Because, you are on the edge of losing the trust of your prospects.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Have you already published your video? Don\u2019t relax buddies. Promote them as much as you can and reach masses. Then, keep creating videos and promoting them on social media.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The world doesn\u2019t need any special introduction of <\/span><b>Mercedes-Benz<\/b><span style=\"font-weight: 400;\"> and its cars. I had just checked their Facebook page and I found most of their content as video.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">And I found an interesting fact that, videos are generating more engagement when compared to the image content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So, it is clear that they are getting the results for each and every penny they are spending on creating video content.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3430 size-full\" title=\"video content generates more engagement than images\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2017\/01\/Untitled-design-3.png\" alt=\"video content generates more engagement than images\" width=\"1000\" height=\"600\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design-3.png 1000w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design-3-300x180.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design-3-768x461.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design-3-627x376.png 627w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Untitled-design-3-440x264.png 440w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The things to remember are same as while streaming live. You need to determine what you need from the campaign, whom to reach with the content and what you achieved at the end of the campaign.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are the two important elements of social media marketing that you need to include in your marketing budget in 2017.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I\u2019m sure of getting great results from this and you would be keeping on rising the budget for live streaming and professional video content creation.<\/span><\/p>\n<h3><span style=\"color: #ff0000;\"><strong>Some More Quick Links:<\/strong><\/span><\/h3>\n<h4><a href=\"https:\/\/blog.socioboard.com\/investments-marketing-budget-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\"><strong>WHAT ARE THE TOP TRENDS THAT DRIVE MARKETING IN 2017?<\/strong><\/span><\/a><\/h4>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4434 size-full\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2014\/10\/Socioboard-01.png\" alt=\"generate-more-leads-on-social-media\" width=\"3084\" height=\"584\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01.png 3084w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-300x57.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-1024x194.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-768x145.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-1536x291.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-2048x388.png 2048w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-01-1080x205.png 1080w\" sizes=\"(max-width: 3084px) 100vw, 3084px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, marketers, hope you were successful with your social media marketing in 2016. You might have prepared all your end-of-the-year analysis reports and heading towards planning marketing budget for 2017. I suppose you are doing a research on the trends that are cooking in the marketing industry and testing the things that would work for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[322,325],"tags":[371,369,372,236,370],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two Major Investments to be Included in Your Marketing Budget 2017<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Major Investments to be Included in Your Marketing Budget 2017\" \/>\n<meta property=\"og:description\" content=\"Hello, marketers, hope you were successful with your social media marketing in 2016. You might have prepared all your end-of-the-year analysis reports and heading towards planning marketing budget for 2017. I suppose you are doing a research on the trends that are cooking in the marketing industry and testing the things that would work for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Socioboard Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T13:33:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T08:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Two-Major-Investments-to-be-Included-in-Your-Marketing-Budget-2017.png\" \/>\n\t<meta property=\"og:image:width\" content=\"859\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Socioboard Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Socioboard Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/\",\"url\":\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/\",\"name\":\"Two Major Investments to be Included in Your Marketing Budget 2017\",\"isPartOf\":{\"@id\":\"https:\/\/socioboard.org\/blog\/#website\"},\"datePublished\":\"2017-01-10T13:33:22+00:00\",\"dateModified\":\"2021-07-19T08:12:13+00:00\",\"author\":{\"@id\":\"https:\/\/socioboard.org\/blog\/#\/schema\/person\/b42ada07defeb213e54fe0a7d9452842\"},\"breadcrumb\":{\"@id\":\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/socioboard.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"These Two Major Investments Should Be Included In Your Marketing Budget In 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socioboard.org\/blog\/#website\",\"url\":\"https:\/\/socioboard.org\/blog\/\",\"name\":\"Socioboard Blog\",\"description\":\"Your Open-source Social Media Dashboard\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socioboard.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/socioboard.org\/blog\/#\/schema\/person\/b42ada07defeb213e54fe0a7d9452842\",\"name\":\"Socioboard Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socioboard.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49d90f572e1854e76ed163994e705d52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49d90f572e1854e76ed163994e705d52?s=96&d=mm&r=g\",\"caption\":\"Socioboard Team\"},\"description\":\"We are here to provide all round social media management resources to all of our users through this blog. Please feel free to contact us if you have any query or would like to send us your feedback.\",\"url\":\"https:\/\/socioboard.org\/blog\/author\/socioadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Two Major Investments to be Included in Your Marketing Budget 2017","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Two Major Investments to be Included in Your Marketing Budget 2017","og_description":"Hello, marketers, hope you were successful with your social media marketing in 2016. You might have prepared all your end-of-the-year analysis reports and heading towards planning marketing budget for 2017. I suppose you are doing a research on the trends that are cooking in the marketing industry and testing the things that would work for [&hellip;]","og_url":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/","og_site_name":"Socioboard Blog","article_published_time":"2017-01-10T13:33:22+00:00","article_modified_time":"2021-07-19T08:12:13+00:00","og_image":[{"width":859,"height":461,"url":"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2017\/01\/Two-Major-Investments-to-be-Included-in-Your-Marketing-Budget-2017.png","type":"image\/png"}],"author":"Socioboard Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Socioboard Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/","url":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/","name":"Two Major Investments to be Included in Your Marketing Budget 2017","isPartOf":{"@id":"https:\/\/socioboard.org\/blog\/#website"},"datePublished":"2017-01-10T13:33:22+00:00","dateModified":"2021-07-19T08:12:13+00:00","author":{"@id":"https:\/\/socioboard.org\/blog\/#\/schema\/person\/b42ada07defeb213e54fe0a7d9452842"},"breadcrumb":{"@id":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/socioboard.org\/blog\/investments-marketing-budget-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socioboard.org\/blog\/"},{"@type":"ListItem","position":2,"name":"These Two Major Investments Should Be Included In Your Marketing Budget In 2021"}]},{"@type":"WebSite","@id":"https:\/\/socioboard.org\/blog\/#website","url":"https:\/\/socioboard.org\/blog\/","name":"Socioboard Blog","description":"Your Open-source Social Media Dashboard","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socioboard.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/socioboard.org\/blog\/#\/schema\/person\/b42ada07defeb213e54fe0a7d9452842","name":"Socioboard Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socioboard.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49d90f572e1854e76ed163994e705d52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49d90f572e1854e76ed163994e705d52?s=96&d=mm&r=g","caption":"Socioboard Team"},"description":"We are here to provide all round social media management resources to all of our users through this blog. Please feel free to contact us if you have any query or would like to send us your feedback.","url":"https:\/\/socioboard.org\/blog\/author\/socioadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/posts\/3427"}],"collection":[{"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":6,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"predecessor-version":[{"id":5511,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/posts\/3427\/revisions\/5511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/media\/3428"}],"wp:attachment":[{"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socioboard.org\/blog\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}