You\u2019ve just created a piece of content that you know in your gut is one of the better articles you\u2019ve posted this year. Your tingling with excitement as you press the Publish-button, and when you share it on your social channels you\u2019re no longer tingling. You\u2019re vibrating.![\"best-time-to-tweet\"](\"\/wp-content\/uploads\/2015\/12\/best-time-to-tweet-300x300.png\")
Why? Because you\u2019re anticipating the flood of likes and comments and love your content will receive.<\/p>\n
And then you get nothing. Nothing. At. All.<\/p>\n
Thing is, no matter how great the piece of content you just posted is, it won\u2019t be read if everyone\u2019s asleep and can\u2019t see it. The time you post your content is vital, however, it\u2019s most often overlooked. Which is a shame!<\/p>\n
Social media is both local and global. That\u2019s why it\u2019s critical to know the best time to post your content.<\/p>\n
There\u2019re some nifty tools out there that can help you analyzing the time when your followers are most active. Often, it\u2019s in the morning, in the afternoon and in the evening. For instance, people engage more during the morning commute, sometime in the afternoon and on the commute home from work.<\/p>\n
Most social media management tools have this information in them. But if you just want a quick overview, here\u2019re some helpful tips!<\/p>\n
According to some studies, the best days to post content on Facebook is Thursdays and Fridays. Engagement on social media generally spikes during the end of the week, so that\u2019s helpful to keep in mind.![\"81\"](\"\/wp-content\/uploads\/2015\/12\/81.jpg\")
<\/p>\n
The best time to post content on Facebook is, depending on your followers, between 13.00 and 15.00 and 18.00 to 20.00.<\/p>\n
On Twitter, it\u2019s generally the same, with a slight difference. The best time is often in the evening between 18.00 to 20.00. Why? People want something to keep them occupied during the commute home. And what better way is there than to scroll down your Twitter feed!<\/p>\n
For different business, depending on the niche\/audience\/market, posting time can vary. So, know which time is working for you!<\/p>\n
Use a monitoring tool such as SocioBoard<\/a> to keep tabs on your followers, and when they\u2019re the most active \u2013 and then plan your posting schedule after that. 2: Post on the right place.<\/strong><\/p>\n Sadly, one size doesn\u2019t fit all. Different channels need different content, and what might work on Twitter might not work at all on Facebook.<\/p>\n Twitter\u2019s nature is information delivered fast and short. Facebook, however, is more of publishing content in long form. Also, you can drive engagement by creating exciting and interesting campaigns on Facebook \u2013 but you\u2019re quite limited on Twitter.<\/p>\n A quick tip is to keep it short and sweet on Twitter, and long and interesting on Facebook. And one thing that works brilliantly on both channels is pictures and videos. Forget writing detailed posts. Use a picture to translate the message visually. And sure, more budget might have to be set aside for developing this visual material, but with higher impact in your social channels you\u2019ll be able to measure the ROI on your increased spend!<\/p>\n 3: Ask for it.<\/strong><\/p>\n It\u2019s as simple as that. Ask for it and you might get it. Ask for likes, shares, and comments. Whenever you post something, ask your followers what they think about the content you just posted.<\/p>\n Maybe this will spark an engaging discussion in your comments, maybe it won\u2019t. But the chance of your post creating a higher engagement is bigger than it would have been if you\u2019ve just kept quiet.<\/p>\n By doing this, you\u2019ll be given many brilliant gifts \u2013 such as great feedback, and higher engagement.<\/p>\n And this brings us to number 4:<\/p>\n 4: Involve your audience.<\/strong><\/p>\n Questions work better than statements on social media. However, don\u2019t just ask for the sake of asking \u2013 ask something important.<\/p>\n Again, if you use a monitoring tool you\u2019ll be able to identify some key things that your followers seem passionate or interested in. Ask questions relating to their passions and interests, and you\u2019ll see a better response than a generic question \u2013 as it\u2019s about something that matters to your audience. If you have a tight schedule you can schedule your posts at intervals when your audiences and customers are mostly active. It will make them connect with your brand and get engaged with it. Throw away interesting questions, funny quotes at times to make up their mind that you\u2019re not a boring brand. You have to make them realize that you not only do business to make money, but to make long-term relationships with the clients.<\/p>\n Do you have any tips and tricks to increase engagement? Hit us up in the comments below!<\/p>\n![\"qAdpCjL\"](\"\/wp-content\/uploads\/2015\/12\/qAdpCjL-1024x206.png\")
<\/p>\n![\"PostImage_SocialMediaSteps\"](\"\/wp-content\/uploads\/2015\/12\/PostImage_SocialMediaSteps.png\")
<\/p>\n![\"writing-for-social-media-content-770x428\"](\"\/wp-content\/uploads\/2015\/12\/writing-for-social-media-content-770x4281.png\")
Using SocioBoard manage records of all your posts in different social media accounts using a single dashboard. Amazing, isn\u2019t?<\/p>\n![\"6a00e54ef4f376883401b7c79aac10970b-320wi\"](\"\/wp-content\/uploads\/2015\/12\/6a00e54ef4f376883401b7c79aac10970b-320wi-300x300.png\")
<\/p>\nSome More Quick Links:<\/strong><\/span><\/h3>\n
3 B2B TIPS FOR GENERATING LEADS WITH WEBSITE CONTENT.<\/strong><\/span><\/a>
\nA PRIMER TO USER-GENERATED CONTENT.<\/strong><\/span><\/a>
\n4 SMART STRATEGIES TO PROTECT YOUR SITE FROM NEGATIVE SEO.<\/strong><\/span><\/a>
\nHOW TO WRITE THE BEST KIND OF CONTENT TO DRIVE 400% GROWTH INTO WEBSITE?<\/strong><\/span><\/a><\/h4>\n
![\"generate-more-leads-on-social-media\"](\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2014\/10\/Socioboard-02.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"