{"id":1795,"date":"2015-10-31T06:06:08","date_gmt":"2015-10-31T00:36:08","guid":{"rendered":"\/?p=1795"},"modified":"2021-07-21T13:25:09","modified_gmt":"2021-07-21T07:55:09","slug":"facebook-ad-tips-to-make-your-audience-click-it","status":"publish","type":"post","link":"https:\/\/socioboard.org\/blog\/facebook-ad-tips-to-make-your-audience-click-it\/","title":{"rendered":"Facebook Ad Tips to Make Your Audience Click It in 2021"},"content":{"rendered":"<p style=\"text-align: justify;\">In the mid of 2015, Facebook ad spending increased by 247%. We\u2019re not surprised. Facebook offers an amazing platform for companies to advertise on with features that other major pay-per-click platforms don\u2019t have such as the ability to use images and micro-target your audience.<\/p>\n<p style=\"text-align: justify;\">Despite its enormous success, Facebook advertising is still relatively new. This can make some companies fell nervous and act conservatively when it comes to marketing decisions. However, the more risks you take and the more outgoing you are with your Facebook ad strategy, the more successful you will be. Here are a few Facebook ad tips to get you started with your campaign, complements of SocioBoard:<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #1: Define your goals.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1806\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips1.png\" alt=\"facebook ad tips1\" width=\"817\" height=\"423\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips1.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips1-300x155.png 300w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p style=\"text-align: justify;\">Creating goals and establishing metrics is the first step in planning a successful advertising campaign, no matter if it\u2019s on Facebook or a sandwich sign. The first step in goal-oriented planning is to determine what you want to achieve through your campaign. Are you trying to drive traffic to your site? Promote an event? Generate sales? Get more Facebook Likes? The second step is to determine how you will measure your success, and what the benchmark for success is. Will you be using Facebook analytics? Google analytics? Revenue? What duration of time will you track the results for? Make sure to set yourself up for success and create milestones to mark your achievements.<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #2: Keep up with the kids.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1807\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips2.png\" alt=\"facebook ad tips2\" width=\"817\" height=\"423\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips2.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips2-300x155.png 300w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p style=\"text-align: justify;\">Facebook ads have a lifespan of about three weeks. After that they blend in with the rest of the noise, either having been acted on or rejected by the user. Create a portfolio of advertisements for each campaign and switch them out every two weeks or so. Track which ones work and which ones don\u2019t. This can be as effortless as combining different images with the same text. If it\u2019s appropriate for your audience and goals, incorporate current pop culture issues in a timely manner. If there is a rumor that celebrities X and Y are having a baby, why not exploit it?<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #3: Embrace Generation Hipster.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1808\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips3.png\" alt=\"facebook ad tips3\" width=\"817\" height=\"423\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips3.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips3-300x155.png 300w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<p style=\"text-align: justify;\">Unlike every other pay-per-click ad Facebook ads use images, which is an enormous advantage that you should take advantage of to the fullest extent! Unusual images attract eyes and clicks. The image portion of your Facebook ad is your opportunity to take risks and be whacky. Have fun with it! We\u2019re at the height of Generation Hipster, an era that privileges the strange and illogical. Irony is magnetic. Emo is \u201cin.\u201d Be brave and grab users\u2019 attention with an extraordinary image.<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #4: Pique curiosity in the headline.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1809\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips4.png\" alt=\"facebook ad tips4\" width=\"819\" height=\"424\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips4.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips4-300x155.png 300w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/p>\n<p style=\"text-align: justify;\">This can be done in one of two ways: By asking a question, or by making a statement that provokes a question from the reader. One of the most memorable Facebook ads from the past few years was for a language learning system called the Pimsleur Method. The headline read, \u201cLanguage Professors HATE him.\u201d Whenever I saw the ad I wondered, why do they hate him? Who is he? Why are language professors such jerks? The \u201cweb 1.0\u201d aesthetic of the ad really stuck out on Facebook\u2019s streamlined interface. Everything about the Pimsleur ad felt scandalous and even a little dirty. It was a thrill to click through.<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #5: Short = Sweet.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1810\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips5.png\" alt=\"facebook ad tips5\" width=\"815\" height=\"422\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips5.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips5-300x155.png 300w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<p style=\"text-align: justify;\">No one reads\u00a0especially when it comes to ads. Clicking on Facebook ads is an act of impulsivity, so tailor your language as such. Use a minimal word count, limiting text to 20% of the ad space and leaving the other 80% for the image. Use the text to draw a connection between the image and the headline (answer the question, etc.) and make a call to action. Don\u2019t be wordy. Don\u2019t be fancy. Don\u2019t even be grammatically correct if you can get your point across without using pronouns.<\/p>\n<p style=\"text-align: justify;\"><strong>Facebook Ad Tip #6: Pick a target and aim for it.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1811\" src=\"\/wp-content\/uploads\/2015\/10\/facebook-ad-tips6.png\" alt=\"facebook ad tips6\" width=\"814\" height=\"421\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips6.png 800w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2015\/10\/facebook-ad-tips6-300x155.png 300w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p style=\"text-align: justify;\">Location, location, location! Not to mention age, sex, education level, interests, and any other demographic Facebook users can be grouped into. Target as small of an audience as possible, and make the ad as relevant as possible to them and what you know about their lives. Also, depending on your goals, you may want to target only your fans or include friends of your fans.<\/p>\n<h3><span style=\"color: #ff0000;\"><strong>Some More Quick Links:<\/strong><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><a href=\"https:\/\/blog.socioboard.com\/5-reasons-to-choose-facebook-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\"><strong>5 REASONS TO CHOOSE FACEBOOK ADVERTISING.<\/strong><\/span><\/a><br \/>\n<a href=\"https:\/\/blog.socioboard.com\/what-is-next-after-facebook-like\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\"><strong>WHAT IS NEXT AFTER \u2018FACEBOOK LIKE\u2019.<\/strong><\/span><\/a><br \/>\n<a href=\"https:\/\/blog.socioboard.com\/facebook-introduces-some-game-changing-improvements-for-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\"><strong>FACEBOOK INTRODUCES SOME GAME CHANGING IMPROVEMENTS FOR FACEBOOK ADS.<\/strong><\/span><\/a><\/h4>\n<p><a href=\"https:\/\/socioboard.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4439 size-full\" src=\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2014\/10\/Socioboard-02.png\" alt=\"generate-more-leads-on-social-media\" width=\"3084\" height=\"1667\" srcset=\"https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02.png 3084w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-300x162.png 300w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-1024x554.png 1024w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-768x415.png 768w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-1536x830.png 1536w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-2048x1107.png 2048w, https:\/\/socioboard.org\/blog\/wp-content\/uploads\/2014\/10\/Socioboard-02-1080x584.png 1080w\" sizes=\"(max-width: 3084px) 100vw, 3084px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the mid of 2015, Facebook ad spending increased by 247%. We\u2019re not surprised. Facebook offers an amazing platform for companies to advertise on with features that other major pay-per-click platforms don\u2019t have such as the ability to use images and micro-target your audience. Despite its enormous success, Facebook advertising is still relatively new. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[322,1],"tags":[252,251,234,253,236],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Ad Tips to Make Your Audience Click It in 2021 - Socioboard Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Tips to Make Your Audience Click It in 2021 - Socioboard Blog\" \/>\n<meta property=\"og:description\" content=\"In the mid of 2015, Facebook ad spending increased by 247%. We\u2019re not surprised. 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