- \n
- More than 1 billion people are actively using Facebook every month<\/li>\n
- 500,000 people are using Twitter every month<\/li>\n
- Every hour 5+ million photos are uploaded to Instagram<\/li>\n
- Google\u2019s +1 button is used 2+ billion times daily<\/li>\n
- Every hour 3,600 hours of video are uploaded to YouTube<\/li>\n<\/ul>\n
These statistics are enough to tell how Social Media can help businesses increase their reach to every nook and cranny of the world.<\/p>\n
1: Small Businesses Can Benefit From Social Media<\/strong><\/p>\n
Most businesses agree that social media marketing is crucial for their business. Today most successful businesses are using social media and believe that it\u2019s very vital for their company or business.<\/p>\n
2: Facebook Plays a Vital Role in Small Business\u2019s Social Media Marketing<\/strong><\/p>\n
Today, many businesses are organizing their marketing campaign on world\u2019s leading social networking site \u201cFacebook\u201d. A survey was carried out which showed that around 93 percent use Facebook for social media marketing, which is ahead of Twitter at 79 percent. It is predicted that in near future, 62 percent businesses will plan to increase their Facebook usage for advertising objectives. And, 66 percent will improve their YouTube, Twitter, and LinkedIn activity.<\/p>\n
YouTube is mostly used by bigger businesses. Precisely, 71 percent of businesses having more than 100 employees definitely use YouTube, as compared to 38 percent of entrepreneurs<\/p>\n
3: B2B and B2C Small Businesses Have Different Ways of Using Social Media\u00a0 <\/strong><\/p>\n
For most businesses and entrepreneurs, LinkedIn is the first choice for usage as a social networking platform. Usually, B2B type of businesses focus primarily on LinkedIn, but at respectable rates uses Facebook and Twitter as well.<\/p>\n
Whereas, B2C companies, primarily focus on Facebook. It does make sense for B2B businesses, as they\u2019re more focused in the quest for the buyers, facilities managers, marketing people and other who are on LinkedIn for industry news and connections. Whereas, Facebook is such a social networking platform where people from every nook and cranny of the world are its part.<\/p>\n
According to a research, B2B marketers are using Facebook advertisements at the rate of 75 percent, whereas only 18 percent of them are using LinkedIn ads. For B2C businesses, Facebook is like a huge potential customer pool.<\/p>\n
4: Many Small Business Marketers are Unaware about the Facebook’s Effectiveness<\/strong><\/p>\n
Despite the fact that more than 90% of small businesses use and believe that social media is vital for their business, still they are unaware of whether their Facebook outreach is effectively working or not.<\/p>\n
Working here means creating rapports with clients, positive brand awareness, bringing more sales and leads. Most small businesses don\u2019t know whether Facebook is helping them to achieve their goals successfully or not.\u00a0 It could be because they haven\u2019t set goals yet or they aren\u2019t concerned about measuring their progress towards achieving their goals.<\/p>\n
Being an innovative marketing platform with lots of buzzes, Facebook hype can be clouding its actual potential, especially for small businesses.<\/p>\n
It\u2019s important for small businesses to understand that marketing efforts do need some time to bring in positive results, so it\u2019s vital to give social media efforts a big opportunity.<\/p>\n
5: Small Businesses are trying to Improve Their Facebook Activities<\/strong><\/p>\n
Although, many people are unaware about the effectiveness of the Facebook, 62 percent of them are planning to step up their activities on it. Knowing properly about using Facebook for marketing can be helpful for them to grow their engagement, customer base and more.<\/p>\n
6: #1Benefit of Social Media Marketing for Small Businesses: \u201cIncreased Exposure\u201d<\/strong><\/p>\n
Measuring \u201cIncreased exposure\u201d is quite more difficult than measuring bounce or traffic rate. Small business owners and marketers believe it as the best benefit of social media marketing. Social media help businesses to reach the wider crowd of audiences.<\/p>\n
7: #2Benefit of Social Media Marketing for Small Businesses: \u201cIncreased Traffic to Website\u201d<\/strong><\/p>\n
A research showed that marketers and small business owners are benefited with good amount of traffic coming to their website through social referrals. And getting this data is very easy through Google Analytics. Using social media marketing for a longer period can help small businesses to see increased traffic driving to their site.<\/p>\n
Similar to the other marketing methods, social media also need time for giving back positive results.<\/p>\n
8: Social Media Helps Small Businesses by Cutting down Marketing Expenses<\/strong><\/p>\n
Earlier, Facebook allowed companies to reach targeted audiences at very nominal price. Further before 2014, FB allowed businesses and companies to reach out their audiences for absolutely free. This move of Facebook enticed more marketers toward the channel. The Facebook\u2019s prospects of an absolutely free marketing channel with lots of potential reaching of one billion people simply proved irresistible for the smart business owners and marketers.<\/p>\n
But, afterward Facebook began charging for advertising activities there. The majority of the businesses marketing in social media has realized and strongly agreed that they have reduced their overall marketing expenses to a greater extent through social media.<\/p>\n
9: Small Businesses Are Being Driven By Social Media Nowadays And Their Sales Is Also Raised Exponentially Over Time.<\/strong><\/p>\n
Increasing sales and leads is the key goal of every marketing strategy. Social Media is more challenging than SEO and PPC ads while working for direct sales. Continuous use of social media can help small businesses to increase their sales.<\/p>\n
A research was carried out for examining the usage of social media by 500 leading merchants. And it was found that social commerce sales of those companies increased by 25 %. It is predicted that worldwide social sales will surpass $30 billion by the end of 2015. So, it\u2019s a good opportunity for small businesses and marketers to turn to social media for a promising social selling.<\/p>\n
10: Facebook is the Crowned King of Social Media Paid Advertisements<\/strong><\/p>\n
Another benefit of marketing in social media is the flexibility to target advertisements to a narrow geographic and demographic market offers the other. Marketers are using Facebook ads more than the Google ads. Other social media platforms like Instagram, Twitter, LinkedIn, Pinterest, and others as well have good ad opportunities in business growth. Nowadays, more marketers are planning to update their marketing activities to position their business to a safe level.<\/p>\n
11: Varieties of Social Media Content<\/strong><\/p>\n
As soon as you realize which social media platform is more suitable for driving the most valuable traffic, the next crucial step is to give away useful and relevant content to engage target traffic.<\/p>\n
Successful blogging not just offers relevant content driving social outreach, it is SEO (search engine optimization) qualities that bring in more leads and help in boosting search engine ranking.<\/p>\n
Related Posts:<\/strong><\/span><\/h3>\n
5 MYTHS OF B2B BUSINESS ABOUT SOCIAL MEDIA MARKETING.<\/strong><\/span><\/a>
\nWHICH SOCIAL MEDIA METHOD WILL BEST SUITS YOUR BUSINESS?<\/strong><\/span><\/a>
\n7 PREFERRED SOCIAL MEDIA MARKETING MANEUVERS FOR BUSINESS SUCCESS.<\/strong><\/span><\/a>
\n4 STRATEGIES THAT CAN CAUSE AN INSTANT BOOST IN THE SOCIAL MEDIA MARKETING ROI.<\/strong><\/span><\/a><\/h4>\n
![\"generate-more-leads-on-social-media\"](\"https:\/\/blog.socioboard.com\/wp-content\/uploads\/2014\/10\/Socioboard-01.png\")
<\/a><\/p>\n