You may follow the regular updates from Instagram if you are using it for your business promotion. If so, you would know that Instagram had made changes in its order of feed.
What do you think about the impact of these feed changes?
Is it good or bad for the advertisers on Instagram?
Here we are presenting the views of our experts. Have a look.
The feed changes of Instagram will mean that its users’ timelines would not feature the most recent posts anymore and the most relevant instead.
You might wonder why they had taken such decision. There is a reason behind this. We all know that recently in the last September, Instagram opened up as an advertising platform. Since then, it got 200,000 advertisers in its community. Right now, it has 200 million users and among them, 57% of user are accessing it daily.
A spokesperson of Instagram said that as Instagram had grown bigger, it was very difficult to manage all the videos and photos shared. This was the reason why an average user misses 70% of the feed. And so, Instagram wanted to optimise the order of the posts and made it more personalised. He also said that only the order they appear would be changed and the remaining factors like the frequency and order of the ads would remain same.
The order will depend on the content the user is interested in, and the brands they are considering. However, Instagram is telling that it would be testing this new feed changes on some selected users only. Yet, it hasn’t declared whether the changes would be statutory or optional.
What do experts say?
Our experts say that:
#1 Storytelling could be less peculiar
The chronology is the best feature of Instagram that distinguishes it from other social networking platforms. But with these new changes, the users may miss far more than the current 70% of the feed. Besides, they would get more repetition in the content on their wall. With all this said, the storytelling on Instagram would not be distinct as it is now.
Moreover, the brands and advertisers should ensure that their posts are generating engagement. Because linear storytelling won’t work if Instagram stops organising content by time.
#2 These are similar to the Twitter changes
Recently, Twitter has announced the changes in its timeline and the #RIPTwitter hashtags went viral. Now the case is same with Instagram and the #RIPInstagram hashtags are already making rounds around the social world.
However, the way Instagram has rolled out these changes are very interesting. It is taking the entire responsibility and assures more quality content to the users. Now, this is really intriguing to see how its new Live feature will fit with these feed changes.
#3 Losing its USP
The unique selling point (USP) of Instagram is its chronology. This will lose the romantic nature of its feed if it makes too many changes. So far, these changes are receiving a negative response from its users. Because users want to choose what they want to see rather than giving the choice to the platform.
Overall, these changes are good for the advertisers who make their promotion with high-quality content. And such content should be rewarded. On the other hand, the marketers who make normal content and do linear storytelling. So, our experts suggest you be ready to face any kind of challenge. And the only way is to make quality content. This only can generate extreme engagement with your real prospects.