instagram marketing

Are you looking out for ways to supercharge your Instagram marketing success for business this year?  Here are some of the power tips for Instagram marketing which can assist you taking your social media marketing to the other big level.  If you’re ready seeing your ROI on this image sharing social networking platform soar, pull up your sleeves, take your favorite drink and start reading this article-

Direct Approach

Does your brand take advantage of Instagram Direct in its social marketing strategy?  Instagram Direct allows you to send photos or videos privately to a group of your followers and also see who’s viewed and liked your photo or video, read comments, reply to comments and participate in the social conversation.  All you need is just a little creative spark for using this feature and making the most out of it from this platform.

Go Big

Most businesses understand the importance of placing links to Twitter, Facebook, LinkedIn and other social networks on their company website.  Our next tip is to dump that tiny social network button and go big when you promote your Instagram for the business account.  Use one of your most-popular Instagram photos (hyper-linked of course) to grab the attention of your website visitors and use a call to action with that large image to drive visitors to your account.

Number Crunching

Are you using social media analytic to improve your ROI on your Facebook for the business page?  Unfortunately, many brands do not do the same for their Instagram accounts.  Use a tool like GramBoardPro to schedule and automate your posts when your customers and audience are mostly active. You can identify which type of posts is receiving higher engagement, which strategy is working well for you and which ones need to be changed. You can also discover other important insights data that can help you improve your Instagram marketing strategy.

Sphere of Influence

Often businesses will partner with highly-popular bloggers as part of their blogging for the business strategy to help spread their brand’s message and expand their customer base.  Why are you not doing the same with your Instagram marketing?  While we don’t expect you to connect with celebrities to spread your brand message (although you could), here is an excellent article sharing 7 Steps To Partner With Influencers For Creating A Successful Social Media Giveaways and involving them in your campaign.

Instagram has become such a social networking platform which should be used for reaching out larger crowd of the target audience. An attractive picture is much easily noticed than a long piece of content, and moreover, a picture has the power to express the feeling and show what words cannot. So, use quality, interesting, relevant (sometimes funny) to grab viewer’s attention and make them engaged with your brand.

What Instagram marketing power tips does your business utilize in its social media marketing strategy?  Our readers would love to hear your success stories and go-to tips for Instagram for business.  Please share in the comments below.

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