Without a proper, executable plan in life or in work, you won’t know where you’re actually going and, unluckily, you’ll simply end up doing nothing. Same is the social media marketing; it demands a proper plan. To get succeed there must be an overall plan and a daily plan.
In the beginning, spending even 30 minutes for the management of social media may look like a tedious job, in spite of the fact that on average a user spends around 3 hours on using social media daily. But, usually it happens that most of the business owners don’t get sufficient time to properly manage their social media channels.
What would be your reaction if someone tell you that you can easily manage your different social media only in 900 seconds! Yes—900 sec!
There are certain things to think upon— like, which social media network to visit first? Are you doing the same procedure every time for every network, or line up your activities on the spot? One of the other vital things to consider for creating a quick, executable social media management plan is to decide which social media to use for your business.
Here’s a simple plan covering up 4 leading social networks— Facebook, Twitter, LinkedIn, and Instagram, to help you choose appropriate channels for your business.
For assisting businesses to plan their daily social activities, I’ve divided up the plan by sections focused to vital social business related activity. Once you get habituated to this 900-second plan, then you won’t ever waste a single moment on useless or unimportant social media activities anymore. These 900-second social media plan if followed on a daily basis can help businesses to thrive their social media marketing.
900 Second Can Make A Big Difference!
SocioBoard Core: SocioBoard Core is the World’s Primary Open-Source Social Media Management, Analytics and Reporting platform supporting around 9 social media networks.
5 Minutes: Look and Engage
The main reason why most of the businesses are turning to social media is to interact with customers. Most customers want to have interaction with the brands directly via social media, but, unfortunately, half of the brands don’t know how to stand up to the task, and the rest simply ignore! So, the primary step in social media schedule is to focus on your target audience including existing as well as prospect customers.
Facebook– Check out your Notifications. Also, like the posts which your customer shares related to the brand, and without fail respond to the posts, queries or messages from your customers.
Instagram– Check out your News tab for any new pictures or comments your brand or its related product or services may be tagged in. From your busy schedule, give time to the users who have tagged you.
Twitter- Check out your Mentions tab for seeing new followers and interactions. Thank your followers if you’re still in the way of growing your follower base for your business.
LinkedIn– Check and moderate your latest Connections. Using LinkedIn publisher if you have published any articles, check whether you have got any comments that you should respond to; or else, give thanks to people for reading your post.
4 Minutes: Audit
After responding to people who have approached you directly, take some time out to look at what all is going on in the network. Look for any trending or hot topics to know if there are any contents related to your clients or your fields.
Facebook– Read out your news Feed, and look out for any trending stories related to your network.
Twitter– Try out the search streams set up to follow @mentions of your brand, industry news, branded hashtags, and other which may be missed out in the first block.
LinkedIn– Check out the LinkedIn pulse, and any other published material via LinkedIn Publisher from any people you are following.
Instagram– Check out the News tab for seeing any mentions of your brand or business. If your business or brand is using any branded hashtags, look for any new/latest photos tagged along with those hashtags.
2 Minutes: Post
According to the need post the contents in real time. In your daily plan, use this time to post the content who have planned, make sure to post something hot, trending contents which are informative for the readers. It doesn’t matter whether the content is from your business or articles, it should be interesting for the social media audience.
Facebook– Try posting a relevant and resourceful article, after reading which audience won’t regret.
Twitter– Choose a customer’s Tweet for retweeting it, and try picking one containing pics or videos, or a satisfied customer’s testimony. It’s good to post a Tweet which will help you drive followers directly to your site.
LinkedIn– Share or publish a post using the LinkedIn publisher.
Instagram– Try posting at least 1 pic daily.
2 Minutes: Analyze
For coming up with an effective articles strategy, you should know what type of content works best on different social networking sites at present. So to accomplish this, it is possible to utilize analysis and measurement tools that inform you about the functionality of numerous social media at once. As soon as you decide your analysis resource, take some time to check out your social networking reviews to ensure you are on the right track together with your social networking objectives.
Facebook– Facebook reveals your audience demographics by age, area, and sex; total number of likes, total monthly active users, as well as daily likes.
Twitter– Twitter Stats offers you insights on Twitter action, like— Tweets, Re-Tweets, Mentions, and clicks.
LinkedIn– LinkedIn provides stats on the correct side of the page, which tells about the profile ranking. Look at how your published posts are performing in comparison to the previous day. If you are managing a Business Page, the Analytics feature offers the insights related to clicks, user engagement, impressions, interactions, and followers obtained. It also lets you know how your campaign is going on.
Instagram– While the image-based social network does not have an intuitive stats attribute, there are some marketing tools available that lets you know the details about your Instagram account like how many people have liked photos, follow you, etc.
2 Minutes: Schedule
Scheduling is the last section of this 900-second plan. Undoubtedly, scheduling social media saves lots of efforts and time, but still it is vital to give a human touch so that people know there’s a real person behind that Facebook updates and Tweets, and that the comment they do is surely worth more than an automated reply.
Facebook– Faceboardpro is a Facebook marketing tool that helps scheduling posts for the complete week in a day itself. Schedule storytelling, visually rich content relevant to the audience.
Twitter– Twtboardpro is a Twitter marketing software that helps scheduling the tweets and manage overall Twitter marketing campaign. Add Tweets of different formats— like pics, video, some different addition of the links—and try out which performs best for you. If the shared content is from any external source, it’s recommended to add suitable @mentions and hashtags.
LinkedIn– Inboardpro is a very useful LinkedIn marketing tool that eases the tasks required for marketing. As LinkedIn is especially meant for professionals, share the contents with a sober tone, focused on the professional audience using LinkedIn’s publishing platform.
Instagram– Gramboardpro is an Instagram marketing tool which assists to schedule Instagram updates. It’s recommended to share photo content portraying about your brand or its related products or services. Schedule an attractive picture to spread awareness for your upcoming product launch or any event. Instagram offers an amazing opportunity to present your audience an elite behind-the-scenes glimpse of your business and company.
Using these tools smartly can help you save significant time on social media management with SocioBoard Core!