As the primary business model is advertising on the platform, Facebook (the holding company of Instagram) has been focusing on features that give value to the marketers while providing more fun to the common users on Instagram.
Very recently, It has introduced a major feature, Multiple-Image Posts. So now, users can share a maximum of 10 images at a time. With this new update, Instagram makes sure its platform becomes more expressive. At the same time, Instagram Marketers find it more useful for a fruitful marketing of their business on the platform.
You too are an Instagram Marketer?
Then, you must have got the point by now. If not, just go through the post that deals with using this new feature for marketing.
By the way, let us see first how you can make a multiple-image post on Instagram.
Making a Multiple-Image Post:
- It is just like making a single image/ video post that we have done so far. Click on the + sign that appears on the home screen of your Instagram app.
- In the next screen, you can see a symbol of stacked squares representing a Multiple-image post. Click on the symbol.
- Then it will show you all the images and videos in your gallery. You can select a maximum of 10 files to make your post. This includes videos as well. Once you choose your files, click on Next at the top-right corner of the screen.
- You can add either a same or different filters to each and every image. Once you are done with the editing, click Next.
- In the next screen, you can add a caption to the post and tag anyone else to the post. At last, click on Post.
That’s all, you have shared your multiple-image post on your Instagram handle. This is such a simple task, but values a lot for marketers.
The Advantages of Multiple-Image Posts for Businesses:
Show Your Products in the Best Way Possible
Video content is effective. But it can’t be done for every product. On the other hand, a single image can’t give sufficient information about the product. A series of posts may not make a sequence on the newsfeed of the users. These are the problems that marketers has faced till now on Instagram.
But now, multiple-image posts shows a better solution for this problem. With several images used in a single post, marketers has the freedom to showcase the products in the best way possible. At the same time, audiences can get each and every image and can have clear idea of the product.
In the above post, we can see the way how the luxury car brand Audi showcased its new car Audi Q3. Thus, this new feature helps marketers in expressing more about the products.
Explain a Step-by-Step Process
One can use 10 images in a single post. One can explain any process in a most comprehensive way using 10 images. What else you expect to help your audience in the most funny way. In a way, it is a way better than explaining something using a video or a written article.
Let Your Audiences Know About the Events That You are Organizing
Events are really engaging. There are many audiences of your business, eagerly waiting to know more about your events. For such users, you can give a clear picture of what is going on at the event venue. Apple Music has shared its happy moments at the Oscar party in a beautiful multiple-image post.
A post shared by Apple Music (@applemusic) on
Publish the User Generated Content in the Most Epic way
User generated content is very engaging on social media. When you are conducting a contest on your business page, you may need to publish all the user generated content on the page. All your followers may love to see the posts. In such cases, they can’t miss any of the posts.
These are the ways that a business can use the newly introduced feature for a great business marketing.