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The funny thing about being on LinkedIn and running your own group – is that you’ll often find it’s more difficult getting responses from people there, than on other social media platforms. But a lively LinkedIn group can be enormously beneficial to a business looking to find new revenue streams. That’s because on LinkedIn, people already have business on the brain. Here are the 5 tips on how to make your group more engaging.

Tip #1: Ask For Likes

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You may have 100 or 10,000 group members on LinkedIn, but it doesn’t mean they’re always ready to engage. Why would they engage with you and not with others? They just chatted with their friends on Facebook, and fired off a few tweets and Google+ updates moments ago. The trick to gaining some ground, and getting people to connect – begins with likes. Make a statement, and ask your community to like it. Then below, ask them why they like it.

Tip #2: Sell Less, Engage More

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Group owners are usually driven to make a sale. After all, you didn’t simply invested your 6 months creating a group to chat with the random strangers. However your primary goal is sales, so never forget to take it step-by-step. Always moving ahead and only publishing sales content in your community or group is a certain way to lose out your readers. Better start interacting– for no other reason than you want to assist someone, or flaunt your knowledge on any particular subject.

Tip #3: Make Friends, Turn Them into Supporter

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Set out on a mission to make 5 really good friends in your group. Once you have established a great relationship with each of these people, invite them to help you run your group, or brainstorm on how you can make it better. You’ll be surprised how many of them will want to help, just because they can. It helps that they’ll be getting free exposure as well of course.

Tip #4: Give Your Members a Strong Reason To Engage

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Run a special LinkedIn group promotion, or contest – inviting your group members to enter for free. The prize? An e-book or another desirable digital product. If you figure this out correctly, you’ll be able to get free reviews for your new digital product, and score some happy group members. The key is to use this free giveaway as an incentive to spark conversation about your topic and in your group area.

Tip #5: Get Some Conversation

Horrid as this sounds, it’s a practice that is fairly common in LinkedIn groups these days. The site owner hires one or more writers to contribute thoughtful, insightful and interesting comments to the group – which in turn encourages interaction from other group members. Engaging people by offering them stuff and contents which are relevant to them or their interest is a good way to start building a long-lasting relation with your existing or potential customers.

Remember to stay in touch with your group members, but don’t try sending them lots of direct messages – it can scare them off. Twice or thrice in a week is more than enough, and you should be creating anticipation for your group newsletter that is released every month. Keep people coming back, or checking in – and engagement will happen!

Bonus Tip:

InBoardPro is a LinkedIn marketing software which can assist you in managing your overall LinkedIn marketing campaign. With inboardpro, you can-

  • Create Group: You can make different groups from your LinkedIn Accounts and can easily send off invitations to your connections for joining your Groups. You have the flexibility to create open as well as close groups.

  • Group Status Update: Share your thoughts by posting it to your groups. Using this feature, you can easily update status to your different groups with a single click. In this, you can easily get all the group details.

  • Message Group Member: Its a good feature where you can send out the message to the members of your group in a few clicks. You can get the details of all your group members easily. You can also use the spinning texts and name tag feature to make your messages Active. You also have the flexibility to import certain selective members to send them messages personally.

  • And much more

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How do you keep your LinkedIn group engaged? Share some of your secrets in the comment section below!

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