Marketing automation and tool isn’t a very new concept. However, it has been used to great effect in the most outdated forms of marketing for the past few years. SocioBoard have introduces brilliantly useful platform and the tool that is very much efficient in helping businesses to nurture, attract, and manage their leads through online marketing flows.
However, in the past decade there was a significant shift away from traditional marketing methods to the social media. People now want to be more informed, sold and serviced to on their preferred channel meaning social media marketing is something that businesses have to pay attention to in the digital era.
Social media marketing is by its very nature “always on”, and this causes some issues. It is incredibly time-consuming, manual and repetitive. Businesses struggle to remain interesting, engaging and active and often see their efforts yielding poor results.
Social media marketing automation looks to address these issues by helping businesses create a strong, active and engaging foundation on social media. Social media marketing automation tool can help you automate the necessary but resource heavy activities such as following the right people, engaging with the right content, scheduling your posts, sourcing news, sharing interesting stories and much more.
Based on insights about a brand’s market, customers and competitors businesses can set up automation rules based on improving their social media performance 24/7 without the effort.
Here are the top 5 reasons why businesses should use social media marketing automation tool like SocioBoard Core:
#1: It will save you time, money and effort. Social media marketing automation will allow you to intelligently set up rules that mirror and enhance your current social activities and goals and will run in the background 24/7 working for your brand without any of the effort or resource currently required
#2: It will improve your social media marketing. Not only does social media marketing automation reduce a businesses’ workload by automating existing marketing activities but it improves them by basing the rules on market intelligence and by being able to perform more actions and more research than a human being could ever achieve.
#3: It will increase your audience, engagements and lead generation KPIs. Social media marketing automation tool allows you to be super targeted, intelligent and active. This in turn will ensure a growth across all your key metrics.
#4: It will allow you to measure, compare and improve. Social media marketing automation (using SocioBoard Core) gives you the ability to track your competitors’ performance as well so you can see how you compare, what effects the automation is having and where necessary tweak to drive improvements.
#5: It will provide structure and create the foundation for a strong conversion funnel. By using social media automation to build brand awareness, drive customer engagements, source and share interesting content, a brand will be able to move leads into their sales or conversion funnel with little to no effort. They can then spend time creating custom content or messaging to move them further down the conversion funnel.
Social media marketing automation will do for social media what automated emails have done for email/web marketing. It will provide brands and marketers with the tools to bulk manage leads and push more customers through the sales funnel.
It will free up enormous time and resources currently being spent on managing social media profiles and allowing marketers and brand owners to concentrate on other more important and custom requirements.