Two years back, LinkedIn introduced the influencer program, welcoming business experts and thought leaders to share their knowledge, expertise and valuable insight using the LinkedIn publishing platform.
This program very rapidly collected steam, and as many professionals turned to LinkedIn for posting stuff related to business, LinkedIn, a professional social network noticed a great opportunity.
Now, the LinkedIn publisher is available for all LinkedIn users. Today, most professionals are making use of this platform as an effective blogging tool, and a great opportunity to get more audience personally and for their business as well.
LinkedIn Publisher is widely used by marketers for creating long type posts, and is considered as an extremely influential content marketing tool. LinkedIn not only offers businesses an attractive, useful space for hosting & emphasizing ideas and concepts, but also they assist in smart marketing.
The best thing about LinkedIn Publisher is, it provides the ability to analysis the statistics of published posts assisting in perfecting messaging, targeting the right crowd of audience and directly engaging with the people interacting with you.
How to Get Exposed to LinkedIn Publisher Stats?
Undoubtedly, LinkedIn Publisher is an amazing platform as it’s sticky. The posts forever remain live on the profile, and the content gets easily searchable.
Here are 4 reasons why you should consider LinkedIn Publisher:
- Spread your credibility to your LinkedIn community and across the world
- Flaunt your passion and visions to prospect employers
- Boost traffic to numerous other digital assets like your blog or site by linking to other quality content
- Accessibility to analytics to offer demographic insights such as industries, region and seniority that are seeing your content.
It’s a good step for you to be professional in your niche related industry and sharing out helpful, relevant information with audience and followers. The analytics offered by LinkedIn publisher tells about the effect your content is making, ensuring that it’s targeting the right crowd of the audience, and these helping businesses to connect with people retorting to the posts. This platform is very useful for lead generation and content development.
How to access LinkedIn Stats?
In your profile, above the post and also on the author page you can access it. Click on “See More” tab, and further select the post of which you want to see the stats.
There are 3 different sections of analytics including,
- Know Readers Demographics
- See How the Posts are Doing, and
- See Who has Responded to the Posts
Read on to know how these 3 section helps to develop more influential, quality content and thus boosting visibility.
Discover Reader Demographics:
The reader’s demographics are shown by LinkedIn based on top 4 titles, industries, traffic sources, and locations. Titles, Industries, and Locations, these 3 demographics should be used to ensure that the content is attracting (or say targeting) the right audience.
Make sure to use right keywords according to your niche demographic. Research about the stuff your competitors are using to attract the audience and then using a bit of their and your strategy, make an exceptional piece of content to target the correct demographics.
What about traffic source?
If the traffic source is from-
LinkedIn.com, then the profile is shown on LinkedIn Pulse or the audience found the profile with a search.
Google, then piece of content (or articles) are shown in Google search results.
LinkedIn Profile, then the reader saw or looked for you.
User’s Home Page, then the users is getting the same of a Facebook’s news feed.
Knowing how people are finding you online can help you tweak your strategies to increase your visibilities.
Monitor Publication Trends:
Using “How Your Post is Doing” tab, you can know whether your posts are getting unique views or not. Using this feature you have an ability to see the visibility of your post for last 7 days to 1 year! You can also know about the number of likes, comments or shares received by any specific post.
It’s advisable to keep a constant eye on the ongoing activities after publishing any post. Try out posting in the different time and see whether it makes any significant change in the result.
You can also try out posting contents whenever any trending event takes place and whether it works for you or not. Sharing and re-sharing of popular posts on LinkedIn, Facebook and Twitter can help get more engagement.
Today, there are numerous marketing tools available in the market those are efficient enough to assist businesses and marketers in their LinkedIn marketing campaign and help them increase revenues. One such tool is InBoardPro, which helps to leverage the power of LinkedIn marketing and generate good ROI.
Know Who Has Responded:
An amazing section offered by LinkedIn Publisher is, “Who Is Responding to Your Posts”. This section shows the details of people who have commented, liked, and shared the post. Comments and shares are very important data which helps to target people more precisely. This feature of LinkedIn Publisher is very helpful for generating leads.
Using LinkedIn Publisher and some great marketing tool such as InBoardPro can help you easily engage with the audience and skyrocket your business. LinkedIn Publisher helps businesses to get their voice heard and reach out prospect audience.
LinkedIn Publisher stats let businesses to see how their content work, and accordingly tweak their strategy if needed. Stats can be used to create & share relevant contents so that more people get engaged and thus increasing their visibility.