Numbers of social media’s most annoying problems can be easily solved out by scheduling the updates well in advance. It offers your schedule newfound versatility, also it can make you a much better blogger. But there’s one problem that scheduling alone doesn’t take care of for you personally; those updates and posts certainly have to originate from someplace, and that signifies you have to create them.
The main benefit of scheduling social media posts is the fact that it keeps social media away from interrupting your daily life every time you need to post an update, but without an effective strategy for actually creating those updates or posts, you may simply be swapping one type of frustration for the other. Through this post, you can learn how to write social media updates in groups and schedule them, and thus grow your follower base and drive more reliable traffic to your blog.
Think Beyond Traffic
Social media is a useful resource for driving traffic to your personal or business website, but becoming overly enthusiastic can do more harm than good. 45 % of consumers cite extreme self-promotion as the major reason why they’d un-follow a company on social media, which means your strategy must be a lot more tasteful than merely sharing your own personal links.
Breakdown your standard updates into groups by type, so there is different variety to the contents you’re sharing. Along with publishing links for your own blog-posts, for instance, you may also use social media for sharing tip & tricks, linking to useful articles or piece of contents available on other websites, sharing funny or inspirational quotes, etc. (Tips and Quotes particularly are useful for getting shared, which can assist you to increase your audience base.) These types will direct you get through the next step of the batching process- actually generating your updates or posts.
Save time by creating in blocks
If you often schedule your social media updates, you may already be writing them in the bunch – only very little ones. For instance, you may keep back time every morning to compose and schedule your updates/posts for that complete day in different social media platforms. While this works in theory, it stops you from creating a Big Picture tactic, and it isn’t helping you save much time as it is possible to do.
Make use of the categories you defined to compose as many updates you can within a specific time frame. Give 20 minutes in writing up the updates to promote your numerous blog-posts, then the other 20 for tips & tricks, and so on. Composing as much as possible within a particular time period provides you with the medium with which to load your complete schedule, and it can help you develop and maintain innovative momentum as-you-go.
Writing down bigger amounts like this might seem like a significant time commitment, but think of it like planning a weekly visit to the grocery shop instead of going daily. It may feel like you are spending more time at the store, but provided the markets last, you are not wasting time-on things like preparing meals, planning your list, driving back and forth, unloading the vehicle, etc. When the work is completed, it’s completed.
The total amount of time these updates last may vary according to how frequently you post, but there is one final step you must choose to be sure that you get just as much out of them as possible.
Save your work and repurpose your social media updates
If you don’t have the right plan, social media marketing can feel just like a never-ending no-sum game – you work harder in writing social media updates, but once you post them, they are simply gone, and you begin again from corner one every time you run out.
This cycle of constantly starting over from scratch is a big waste of time as well as your efforts. If you are publishing to twitter and Facebook five times daily, you may be composing as many as 310 fresh updates every single month – and over 75 each week. This actually demands lots of efforts to be placed right into a task that does not add up to anything.
Alternatively, keep a doc to save your status updates. (Spread sheets are particularly beneficial, because they permit you to arrange your upgrades by kind.) Every time you create a new batch of updates, add it up to your doc, so that over time, you develop a collection of updates where it is possible to choose anyone according to your choice for scheduling. Ultimately, you’ll be able to focus on other important tasks instead of only writing social media updates all day long.
Why people prefer posting the same update more than once? Along with saving time, there are two main reasons:
The majority of your followers do not see any specified update.
Whenever you’re posting an update to social media, you’re making an effort to strike a moving bull’s eye – and no matter in which social network you’re publishing on, that target is pretty modest. Consider these figures:
- Many Twitter users don’t use it daily (and 40% of users log on less than one time per week)
- On average, the organic reach for any Facebook page is only 7%
- 87% of LinkedIn users log-on once weekly or less
Only a very small section of your audience is expected to find out any specified update you post on social networking, when you share exactly the same thing for more than once over time, it is improbable anyone may find – and you should not feel like you have wasted time writing and further scheduling the social media post that didn’t get any efficient traction.
Popular blog content pushes more traffic
The one thing that’s common among the new social media followers— they’ve probably noticed very few of your social media update from before they began following you (if they have seen any in any way). If they are new for your blog, then they have probably been exposed to very less content of your blog’s from way back, too.
Your evergreen blog posts are actually as good as new to anybody who has not noticed them before. If you are not always promoting those blog posts on social media, they’re collecting dirt in your collections and is literally going to waste.
That’s why it helps you to categorize your social media updates and save them with time. Keeping a good stockpile of contents means you do not have to return and daily write new updates along with promoting older posts – you can simply maintain your existing updates promoting your evergreen posts in cycle, so they will continue to drive more traffic. Neither your social media updates nor your blog posts will ever waste, and the effort you’re putting into writing both will certainly generate cumulative results with time.
If you’re scheduling your social updates in advance, how much time you take out to write them? And if you never have tried scheduling before, then what’s stopping you? Please share your opinions in the comment section below.