Day: March 2, 2016

  Instagram is the popular photo sharing website that has earned its presence in the past few years. While it seems like it exists solely for fashion and beauty images with the occasional funny meme, don’t be misled. Business marketing does, in fact, have a valid place on Instagram. Especially when browsing the internet, many people are more receptive to images than they are to typed content, because it’s easier and less time-consuming to process. Making use of Instagram can have a meaningfully positive impact on your business, as long as you’re doing it the right way. In this...

Engagement is one of the most evocative metrics on social media, nowadays. It doesn’t matter that how many Twitter followers or Facebook likes you’ve got. If they’re not engaged with your brand, your ROI is probably MIA. Unfortunately, some social media marketers get so engrossed on increasing social engagement that they can come off as a bit offensive. To make substances worse, what’s offensive on social media changes fast, simply because its changes fast. So what’s a social media marketer to do? Well, one golden rule to start: Listen More Than You Talk. As smart marketers, you need to...

If you’re managing a business and is constantly striving for acquiring a competitive advantage, it’s never too hard getting started on social media. Devoting few minutes every day with a hearty attitude, you can create robust brand awareness and visibility. Twitter is one of the easiest platforms to master, and probably your company is on Twitter! Twitter is among the most influential tools that can be used to enhance the business’s reach. With more than 400 million Tweets every day and 304 million active users, people are increasingly turning to twitter to bring them nearer to the things they...