A Never Ending Marathon: Social Media Analytics
A lot of businesses are using social media today—about 94%, in fact. But are they using it well? And are they using it in the way that will benefit their company the most? Companies establish a profile on social media, and sometimes they even post regularly. But do they get any engagement? And if they do, what does it mean? How do you measure success on social media? Sadly, many companies go into social media without first establishing goals and clear messaging. This makes it nearly impossible to measure success. Being successful on social media requires a few items:...
Read More
Recent Comments