Month: September 2015

Nowadays there’s no surprise in knowing that people are communicating directly with brands or organizations on social media more than ever before. In many ways, that’s strange news—it means more proximity in getting queries answered, encouraging brand awareness, and flaunting all the excellent things about your brand in front of the target audience. But it also means that there is much more going on that requirement to be monitored and analyzed. Why monitor your social media, you ask? It’s an important part of understanding who’s saying what about your brand, not to mention putting you in direct contact with...

  Everyone’s heard the popular adage, “There’s no such thing as a free lunch,” meaning it’s impossible to get something for nothing. In the same way, there’s no such thing as free social media. For years, we’ve heard that social media is ‘free.’ While it’s true that there are no costs associated to actually setting up your social media accounts, using it in an effective way is far from being free. Social media has caused the biggest cultural shift in the way we communicate since email. It has revolutionized advertising, branding, and professional networking for businesses. More importantly, it...