Social Media in B2B – The Latest Etats

The allure of social media marketing in B2B is growing quickly. Over three to four marketing teams (83%) B2B business now post on social media – an activity that consumes one-fourth of their time – and 775 expects to spend more time doing this over the next 1 year. In addition, just like a social media investor keenly observing their growing wealth portfolio, the ‘value’ of social media marketing in B2B increases, so too does the attention paid to optimize its performance. More than one-third (35%) of organizations now subscribe to a paid social media monitoring and managing platform....

Read More